Traditionally ,
The end of January spawns a lot of new years resolutions when it comes to music industry , the main reason being that - apart from the fact that the Rock standard one-month new year hangover from dope and drink is starting to wear off - the month of Januari climaxes with the MIDEM anual music industry convention.
Always wondered what goes on at such a convention, especially when the whole music industry is collapsing under its own non- vision and subsequently non-policy.
I was there!
hooray for the chosen ones!
This year it's all "The Music Industry 2.0" that is the buzz word..
Music Industry, the next frontier as to speak ...
and what a farce it was
Everyone is trying to sell content at the highest bidder
Everyone is abandoning DRM's for that's really bad or so someone has decreed
Everyone is in the proces of making "exclusive deals" for "monetising" content, but at the end of the day no-one really has anything to prove it .
The Qtrax story was exemplary to the feeling of the whole charade..
- get the content and sell it before anyone else can - only to see that at the end of the day they didn't have the content.
You could hype up anything in this business and i guess they tried the same tactic and failed
But apart from that one detail thing that was largely overseen by all players there ...
In all the discussions on content, music , sales digitalising and monetizing and all the crap, not once did i hear a word about the effects these decisions are having on the new generation of artists, what do they want , how do they see it and where is the money for them in all these new and brilliant business models?
Apparently the future of the music industry lies in the 'monetization' of the past content, The new acts are not spoken about.
If your a new and unknown artists, things are looking rough on the money side..
Sure you can use lots of new sites and internet tools to get your stuff out there, but who's gonna find you, and please, don't think that The Artics and Lilly Allens got there without a massive promotional budget once they got rolling.
No , the real money lies in the reselling and promoting the artists that have already built their reputation, the trees that are already growing fruit .
get back to you later
